Discover your advertising and marketing marketing campaign targets. Does one purpose to spice up Web site targeted traffic or push gross sales? That's your target market? Pinpointing these aspects will guide in choosing an ad exchange aligned together with your targets and tailor-made for your target marketplace.
An ad exchange can be a marketing and advertising technological innovation System that permits advertisers and publishers to acquire and provide promotion space from 1 or numerous ad networks.
GumGum calls itself a “contextual intelligence” firm. Simply just, this means that it works by using the information on your site — i.e. the precise content of the weblog write-up, image, or video clip — to serve very specific ads for your viewers.
Amazon DSP is actually a demand-aspect platform that enables you to programmatically buy ads to reach new and existing audiences on Amazon or third-get together Locations.
Whilst any one might get in touch with Index Exchange to enquire about the potential for an invitation, the exchange is principally aimed at superior-top quality publishers. It also performs primarily with advertisers in Tier 1 GEOs.
You’ll need to barter person offers with Each individual exchange. Commonly, smaller sized publishers get weak revenue shares as they don’t possess the leverage to barter far better promotions.
In the beginning, RTB was made to help you publishers sell their leftover stock to advertisers, but it's now utilized to promote every kind of inventory, together with top quality stock.
Ad Auction: The advertisement exchange organizes a true-time auction to the ad House amongst fascinated advertisers.
Over-all, advertisement exchanges offer you A selection of Positive aspects which can help advertisers and publishers increase their ROI and attain their target audiences more properly. By leveraging the improved targeting capabilities, real-time bidding, increased arrive at and performance, and Improved transparency and Manage offered by advert exchanges, advertisers can make more practical and fascinating advertisement campaigns that push benefits. Varieties of Ad Exchanges
The long run for advertisement exchanges appears to be like dazzling contemplating a committed shift to digital promoting is by now underway by primary models and corporations. In 2017, an estimated four out of every 5 advert US pounds used on electronic Display screen were being programmatically transacted.
买方可以控制在哪里展示自己的广告,在哪里不展示 自己的广告;还可以使用频次上限、投放速度和其他功能来精确地控制广告的投放。
Snigel also can help publishers optimize their ad approach and advert stack for maximum ad income and an incredible person encounter. In the next sections, we dig into what publishers can be expecting from Snigel’s:
It provides an open up marketplace, a PMP, as well as a click here “curated” marketplace — exactly where specific promotions might be created between suppliers and demand — for publishers in almost any market.
Smaato offers a range of options for offering programmatic strategies across multiple advertising formats together with online video, Exhibit, and native.